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Signs
In semiotics, a sign is "something that stands for something else, to someone in some capacity". more...
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It may be understood as a discrete unit of meaning, and includes words, images, gestures, scents, tastes, textures, sounds – essentially all of the ways in which information can be communicated as a message by any sentient, reasoning mind to another.
The nature of signs has long been discussed in philosophy. Initially, within linguistics and later semiotics, there were two general schools of thought: those who proposed that signs are ‘dyadic’ (i.e. having two parts), and those who proposed that signs are interpreted in a recursive pattern of triadic (i.e. three-part) relationships.
Dyadic signs
According to Saussure (1857-1913), a sign is composed of the signifier (signifiant), and the signified (signifié). These cannot be conceptualized as separate entities but rather as a mapping from significant differences in sound to potential (correct) differential denotation. The Saussurean sign exists only at the level of the synchronic system, in which signs are defined by their relative and hierarchical privileges of co-occurrence. It is thus a common misreading of Saussure to take signifiers to be anything one could speak, and signifieds as things in the world. In fact, the relationship of language to parole (or speech-in-context) is and always has been a theoretical problem for linguistics (cf. Roman Jakobson's famous essay "Closing Statement: Linguistics and Poetics" et al.).
He is also important in emphasizing that the relationship between a sign and the real-world thing it denotes is an arbitrary one. There is not a natural relationship between a word and the object it refers to, nor is there a causal relationship between the inherent properties of the object and the nature of the sign used to denote it. For example, there is nothing about the physical quality of paper that requires denotation by the phonological sequence ‘paper’. There is, however, what Saussure called ‘relative motivation’: the possibilities of signification of a signifier are constrained by the compositionality of elements in the linguistic system (cf. Emile Benveniste's paper on the arbitrariness of the sign in the first volume of his papers on general linguistics). In other words, a word is only available to acquire a new meaning if it is identifiably different from all the other words in the language and it has no existing meaning. Structuralism was later based on this idea that it is only within a given system that one can define the distinction between the levels of system and use, or the semantic "value" of a sign.
Read more at Wikipedia.org
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